I’ve worked closely with Abby for years across a wide range of campaigns, including some of the biggest names in retail, and she is, without question one of the most strategic and naturally gifted people I’ve worked with in PR.

What makes Abby exceptional is not only her understanding of PR and campaign strategy from start to finish, but her innate ability to connect people. She understands how to bring the right people together in a way that creates long-term value for everyone involved, not just immediate results for the client.

Every campaign I’ve worked on with Abby has been incredibly well considered, organised, and professionally executed. As a designer, I always felt fully briefed, supported, and clear on the direction because Abby runs such a tight, thoughtful operation behind the scenes. The events and campaigns always felt effortless externally, which is a reflection of how much care, strategy, and precision she puts into her work.

Our paths have crossed repeatedly over the years on many different projects and Abby remains the first person I would turn to for PR strategy, partnerships, and brand positioning advice. She has a rare combination of strategic thinking, industry instinct, and genuine relationship-building that is difficult to find.

I’m incredibly excited to see her launch her own PR consultancy.

Any brand or business working with Abby will be in very capable hands.

Working with Abby is a real pleasure. She is forward-thinking, proactive, and quick to respond when strategies change.

Abby has a strong network of industry professionals for connections across the UK and internationally.

Her experience in the luxury and design space is invaluable.

Abby knows how to position a brand in a way that is both elevated and authentic.

Abby secures the right kind of visibility, not just more visibility. From media placements to overall narrative, everything is considered and aligned with long-term brand goals. She is also keen to add value through advice on other channels, which is both helpful and considered.

I would absolutely recommend Abby for brands looking for long term, elevated PR strategic advice.

Having worked with Abby for several years and across multiple brands, I can confidently say that her strategic counsel and straightforward, no-nonsense approach have been invaluable.

She has consistently brought clarity and calm to a number of complex and high-pressure crisis situations.

Abby is thoroughly professional, ensuring that every challenge is managed in a structured, composed and highly effective way - even when the circumstances involved many moving parts and numerous stakeholders to coordinate.

Her guidance and leadership repeatedly helped us to navigate difficult moments while protecting our reputation.

Abby has always been, and will continue to be, a trusted partner.

I would not hesitate to place the reputation of a brand in her hands.

I worked with Abby at Limitless Digital Group across BestHeating and Big Bathroom Shop, and she was one of those people you just trusted straight away.

She doesn’t operate like an agency contact executing a brief. She thinks commercially, understands where PR sits in the wider business picture, and brings that perspective into the room without being asked.

Sharp, senior, and someone you can trust to have the right conversation at the right level. She’s the kind of person you want in the room when it matters.

I’d work with her again without hesitation.

Abby is a pleasure to work with. She’s really taken the time to understand the brand, and what we’re trying to achieve, which makes working with her feel genuinely collaborative from day one.

She’s easy to work with, reliable and always brings positive energy to the table.

Abby has a natural ability to quickly get to the heart of a challenge, whether that’s helping shape a solution, bringing fresh ideas forward or connecting the right people together.

She’s commercially aware, strategically minded and always focused on moving things forward in a practical way.

What stands out most is how invested she is. Abby genuinely cares about the work, the relationships and helping us continue to evolve the brand in the right way.

Working with Abby helped us to shape our approach to PR and how it would fit around our existing marketing strategy.

Her ability to connect PR with the wider marketing ecosystem rather than treating it as a standalone channel was crucial to helping us with integrating it into our existing marketing strategy, as well as maximising the halo effect to the business from adding a single channel.

Abby brought a thoughtful, strategic perspective to every discussion, helping us refine our messaging, identify the right opportunities, and build an approach that aligned with both our brand and commercial objectives.

She has a strong understanding of how PR supports the broader marketing efforts and customer growth and her guidance gave us a much greater confidence in the decisions we were making.

I also found her approach to business very friendly, approachable and caring. She took the time to understand where we are at and what our objectives are, before advising on the best approach.

Every meeting is something to look forward to, and I know that she’s available if I have any ideas I ever want to discuss.

I’d highly recommend Abby to any business looking for strategic marketing and PR support that is both commercially focused and genuinely impactful.

I worked with Abby at ValueLights, where she led PR at our agency partner, Boutique.

She’s a highly skilled PR professional who delivered creative value that boosted our brand in a competitive market. Abby is easy to work with, understands commercial goals, and brings fresh, strategic ideas to the table.

I’d highly recommend Abby to any business looking for a reliable and effective PR leader.

I’ve had the pleasure of working with Abby over a number of years, particularly during her time at Democracy, where I supported her with a number of hires as the team grew.

What always stood out wasn’t just Abby’s ability to build and lead high-performing teams, but the way she treats people.

In recruitment you get a pretty unique view of leaders because candidates are often brutally honest after joining a business. Time and time again, the feedback about Abby was the same: approachable, supportive, genuine and someone people genuinely enjoyed working for.

She’s commercially sharp, knows exactly what good looks like, and sets high standards, but does it in a way that brings people with her rather than leaving them behind.

Quite simply, Abby is one of the good ones.

An excellent leader, a brilliant operator and, just as importantly, a genuinely kind person.

I’d happily recommend her to anyone looking for an outstanding people-focused leader.